Alexandra Pérez rivera

luxury brand management | CREATIVE BRAND STRATEGY
Hi there!
I’m Alexandra, a creative brand strategist with a passion for crafting compelling narratives that drive connection and impact. Rooted in storytelling, strategy, and innovation, my work revolves around building brands that resonate—whether through social media, experiential marketing, or digital campaigns.
My experience spans content strategy, audience engagement, and brand positioning, giving me the flexibility to adapt across industries. From shaping digital identities to developing high-level creative concepts, I thrive in spaces where creativity meets strategy.
I’ve always been drawn to the psychology of branding—how a well-crafted message, a single visual, or an unexpected detail can shift perception and spark emotion. My approach is equal parts analytical and intuitive, blending data-driven insights with creative instinct to develop strategies that don’t just capture attention but create lasting impressions.
When I’m not shaping brand narratives, you’ll find me exploring new design styles, curating playlists for every mood, or diving into niche internet subcultures to understand what’s shaping the next wave of consumer behavior.
Let’s talk about how I can bring strategic creativity to your team. Reach out in my contact page here or connect with me on LinkedIn.
To view my resume, please click here